We emphasised our ambition to help make betting friendly at an event announcing our arrival in Sierra Leone, marking the 12th country we are entering in Africa.

Representatives greeted members of the press and public at Lor Restaurant in Freetown on Wednesday, 6th March. Speakers included Mchezo Managing Director Ntoudi Mouyelo, our Chief Brand Officer Spencer Okach and Sierra Leone Franchisee Thomas Nsongka (LionBets & Fastwins Ltd).

In addition to expressing our excitement at being welcomed to the Sierra Leone scene, we also discussed our customer focus and determination to champion responsible gambling.

Mr. Mouyelo said: “We’re thrilled to be live in Sierra Leone and appreciate the warm welcome. Everything we do is driven by our mission to make betting friendly, and we relish the opportunity to win the trust of sports fans and casino players throughout the country as we have in 11 other African countries.”

Attending the event on behalf of the government, Minister of Youth Affairs Mohamed Bangura said: “Sierra Leone warmly welcomes betPawa to our nation, and we look forward to collaborating with a compliant and responsible gaming brand that will not only spur economic growth but also support the development of sports in our country.”

He added: “betPawa’s presence in Sierra Leone aligns with our government’s commitment to job creation. We anticipate that this partnership will contribute significantly to our goal of generating 100,000 jobs, further empowering our youth and fostering economic prosperity.”

We took the opportunity to demonstrate our commitment to corporate social responsibility across Africa through various initiatives, including sport development, sponsorship and healthcare. As we expand into Sierra Leone, we pledge to continue these efforts and potentially broaden their impact even further, promising to contribute positively to the local community.

Mr. Nsongka said: “Today we launch a friendly, entertaining and customer-focused gaming brand. As a representative of the brand locally, I assure you of our unwavering commitment to compliance with all regulatory requirements, as is required of a responsible corporate citizenry.”

Key pillars of our mission to make betting friendly include 24/7 customer support, instant payouts, low stakes and the prospect of life-changing wins with a 1000% Win Bonus. This is underpinned by partnerships with proven mobile money payment operators like Orange.

We attracted headlines throughout Africa last October when 27,938 customers became millionaires within 10 days. Between the 21st and 30th, Le1.52 Trillion was paid out in total.